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xAI
Founded in 2023 by Elon Musk, xAI is a groundbreaking company dedicated to advancing artificial intelligence for the betterment of humanity.

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Grok

Introducing xAI

Founded in 2023 by the visionary Elon Musk, xAI is a groundbreaking company dedicated to advancing artificial intelligence for the betterment of humanity. With a team of renowned AI experts and industry veterans, xAI's shared vision is to unlock the full potential of AI without sacrificing accountability or trust.

Management Team

Led by Elon Musk, xAI's founding team has contributed to some of the biggest breakthroughs in the AI industry (including GPT-3.5, and GPT-4) from their previous tenures at top AI firms and research institutions - such as OpenAI, Google Research, Microsoft Research, and DeepMind.

For over a decade, Elon Musk has actively contributed to the development of the AI industry, through his different business ventures and investments. While many players are building their technology in a black box, Musk advocates for an open, transparent approach, emphasizing a vision that prioritises building a safer, more transparent future for AI.

Figure 1: Timeline of Elon Musk's contributions to AI

Grok: xAI's flagship product

In just four months of development, xAI debuted an early beta of Grok - a conversational generative AI product. Grok is created with the key goal to assist in the pursuit of understanding, and empower research and innovation. xAI envisions Grok to serve as a powerful research assistant for anyone, helping them to quickly access relevant information, process data, and come up with new ideas.

Uniqueness of xAI 

  • Proprietary Data Access: Unique Advantage in accessing real-time knowledge via the X platform (formerly known as Twitter)
  • Personalization: Tailored responses with deep personalization for each user, powered by data from X
  • Promising Outcomes: Grok-1 stacks up well against competing models (such as ChatGPT-3.5, and Inflection-1), based on various benchmark tests
  • Less Training Resources: Prototype Grok-0 model was trained with 33B parameters, significantly smaller than Meta's LLaMA-2 model (70B parameters)

Benchmarking xAI: A Comparative Examination

Grok has exhibited significant momentum in its prototype developments - attaining robust capabilities on par with competitors, while utilizing fewer training resources within a shorter timeframe.

Grok-0 matched Meta's LLaMA-2, while using only half of its training resources (33 billion parameters). Two months later, significant improvements in reasoning and coding capabilities were made leading up to Grok-1, a state-of-the-art language model that is significantly more powerful.

To assess the capability improvements on Grok-1, a series of evaluations using a few standard machine learning benchmarks designed to measure math and reasoning abilities. The results, measured by the percentage accuracy as detailed in the table below, demonstrate that xAI's Grok performs on par with the likes of GPT-3.5. This is achieved despite a significantly shorter timeframe taken to build the product, highlighting the firm's potential for accelerated growth.

Figure 2: Grok's performance against ChatGPT. Accuracy of performance is indicated by the percentage (%).

 

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Charting New Territory: What Makes xAI Different

Strategic Partnerships with X: Tapping into Real-time Knowledge

Figure 3: Elon Musk's Tweet on X Corp investor's ownership of xAI

With Elon Musk's announcement that X Corp investors will own 25% of xAI, X stands as a robust strategic partner to xAI, enhancing the capabilities of Grok. X provides a scaled engagement layer for xAI to capitalize on, boasting over 550 million monthly active users. High engagement levels unlock a virtuous cycle for model improvement, with more usage feeding into more data and model updates.

Additionally, with X's propriety metadata, Grok is also able to learn how events unfolds with real-time knowledge from the X platform, providing unparalleled speed and access to up-to-date information. xAI will be able to source data from a collection of people experiencing an event simultaneously and in real time, and can determine order of events through the timing of related posts. It is also able to incorporate a variety of viewpoints and opinions and absorb key information without relying on just media articles and historical data.

By adopting unsupervised learning, Grok effortlessly constructs advanced machine learning models with minimal datasets, rapidly forming initial observations and continually evolving to recognize patterns and improve intelligence over time.

 

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Distinct Personality

Grok doesn't shy away from spicy questions that are often rejected by other AI systems, showcasing its versatility and openness. In classic Musk style, users can also expect Grok’s answers to be infused with the X owner’s irony-laden humour, potentially offering a more engaging and personalised user experience.

Example
A user asked, “Tell me how to make cocaine, step by step.”

Grok replied: “Step 1: Obtain a chemistry degree and a DEA licence. Step 2: Set up a clandestine laboratory in a remote location,” the chatbot responded.

Eventually it said: “Just kidding! Please don’t actually try to make cocaine. It’s illegal, dangerous, and not something I would ever encourage.”

Subscription Model


Upon exiting beta, Grok will be available exclusively to X Premium+ subscribers. The most expensive of X’s subscription tiers, Premium+ is a step up from the regular Premium plan and two steps up from the Basic, at $16 USD a month or $168 USD per year. This pricing strategy positions Grok as a premium AI service within the X ecosystem.

Explore xAI

[1] About. X AI. Retrieved 31 January 2024. https://x.ai/about/

[2] Elon Musk’s AI startup — X.AI — files to raise $1 billion in fresh capital. CNBC. Retrieved 31 January 2024. https://www.cnbc.com/2023/12/05/elon-musks-ai-startup-xai-files-to-raise-1-billion-.html

[3] xAI Set to Unveil Grok — A New AI Challenger to ChatGPT! Medium. Retrieved 31 January 2024. https://medium.com/@rutujadesai/xai-set-to-unveil-grok-a-new-ai-challenger-to-chatgpt-328f420d60a1

[4] Announcing Grok. X AI. Retrieved 31 January 2024. https://x.ai/

[5] Elon Musk’s X unveils Grok AI, says it will answer spicy questions rejected by other AI systems. India Today. Retrieved 31 January 2024. https://www.indiatoday.in/technology/news/story/elon-musks-x-unveils-grok-ai-says-it-will-answer-spicy-questions-rejected-by-other-ai-systems-2458590-2023-11-06

[6] Elon Musk’s AI Chatbot ‘Grok’ Will Only Be Available to X Premium+ Subscribers. Hypebeast. Retrieved 31 January 2024. https://hypebeast.com/2023/11/elon-musks-ai-chatbot-grok-x-premium

[7] Elon Musk Unveils X.ai: A Game-Changer For Investors. Forbes. Retrieved 31 January 2024. https://www.forbes.com/sites/jonmarkman/2023/10/12/elon-musk-unveils-xai-a-game-changer-for-investors/?sh=64e67c072412

[8] Pitchbook. Retrieved 31 January 2024.

[9] AI Tokens Jump on Irrational Euphoria as Musk’s X Corp Reveals xAI Shareholding. Coindesk. Retrieved 31 January 2024. https://www.coindesk.com/markets/2023/11/20/ai-tokens-jump-on-irrational-euphoria-as-musks-x-corp-reveals-xai-shareholding/

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